Glen Ridge, New Jersey – September 13, 2018 – Triumvirate Content Consultants (TCC) -- today announced that digital media veteran Toby Leith has joined the company as a business development and strategy specialist.

“We’re excited to have Toby join the team,” said Triumvirate Content Consultant’s President Paul Gerbino. “Toby brings a wonderful energy and passion - backed by extensive experience and unique insights into how publisher’s work. He knows what it takes for publishers to leverage their content to create new products and channels on a national or global scale,” Mr. Gerbino added.

Mr. Leith has over 20 years of experience in publishing – most recently managing licensing for Houghton Mifflin Harcourt, an educational and trade publisher. Here he led cross-functional teams to create, deliver and market digital products. Most notably, Mr. Leith spearheaded a new online business channel for the company’s CliffsNotes Test Prep products, which continue to help thousands of students across the country to perform at their highest level.

“Working with Triumvirate Content Consultants, the leader in content syndication, is a dream come true for me,” said Mr. Leith, adding, I’ve been on both sides of the table – and truly understand and appreciate the complexity of challenges publishers continue to face. I’m looking forward to working with Paul and his amazing team to help more organizations realize their potential.”

Prior to this, Mr. Leith worked with leadership at the Boston Globe to develop its digital version – encompassing all licensing, permissions programs and partnerships. 

Here he created, negotiated and led a multi-million Archive Digitization project and designed numerous syndication news services. Mr. Leith also worked in a variety of business development, sales, content syndication, and strategic alliance roles for Credo Reference, NewsEdge, Gale Group, ProQuest Information and Learning and Copyright Clearance Center.

Mr. Leith has a Bachelor’s degree in Comparative Literature from Hobart and William Smith Colleges.

Glen Ridge, New Jersey – November 2, 2017 – Triumvirate Content Consultants (TCC) will be representing its clients at the eCom21 conference in Riga, Latvia on November 16th and 17th. eCom21 hosts recognized international companies and world famous experts who are developing East Europe’s most innovative online projects. In its continuing effort to identify and develop new audiences for its clients, Triumvirate is engaging with East Europe’s burgeoning online communities to uncover valuable content opportunities. 

eCom21 is held in Riga for the sixth year in succession, with the support of Latvian bank Rietumu, which has a reputation of the regional leader in servicing all layers of the e-commerce industry. According to the organizers, the main goal is to maximize the forum for creating business relationships. “When preparing the program, we focused on inviting experts of the industry, those who have a strategic vision, but also remember how to actually build a company and who are ready to share their applied experience,” said the Executive Director of eCom21 Ilya Shevchenko. 

The cross-cutting theme of the two-day forum is “E-Commerce HD²: Homo Digitalis in High Definition”. The organizers are convinced that an understanding of the needs and wishes of the specific individual, an ability to adapt to them and offer exactly what they need, like and find useful is the key to success for e-commerce of the future. This is where new technologies help us, allowing us to see each individual customer in high resolution 

“At the core of understanding the individual is content,” said Paul Gerbino, CEO of Triumvirate Content Consultants. “Our clients have the world’s best business content ranging from finance to agriculture. We can supplement any business with information that can be used for research or marketing. East Europe is virtually untouched by American business content. We’ve been in Western Europe for 3 years, and we just launched in Asia. East Europe is the logical next frontier for our clients.” 

In the opinion of Shevchenko, the speech of CEO of Retail Rocket Nikolay Khlebinsky, devoted to trade recommendation personalisation systems, is exemplary of the entire conference. He will consider the tactics and instruments of big data analysis for online retail business, which are used in his service, in detail.  It is also an interesting fact that, being a Russian product, Retail Rocket is actively developing in Europe, thus it has succeeded in adapting its service to the conditions and the competent landscapes of different countries.

“Furthermore, the well thought over organization of each day, when guests can communicate with each other, meet experts in person, as well as potential partners, has become the main visiting card for many of our regular participants. And it is one of the chief incentives for making an entry in one’s day planner, that in mid-November, one has to be in Riga at eCom21,” said Shevchenko. 

This year about 600 participants are expected to arrive to the Riga forum and a good half of them will, as always, arrive from Eastern Europe.

Further information on the programme of eCom21 is available on the website of the conference ecom21.com. One can register for participation in the forum here.  

eCom21 is the largest international conference in the field of e-commerce in the Baltic states. It is held annually under the patronage of Rietumu Bank. It is regularly visited by hundreds of participants from the Baltic states, Central, Eastern and Western Europe, CIS countries, Asia and other regions of the world. Every year organisers of the conference invite heads of internationally recognised companies, e-commerce experts and business sharks. Rietumu eCom21 is a platform for discussions on topical issues of e-commerce and an opportunity to establish useful business ties. It is precisely this practical approach that is the visiting card of the conference.

The chief partner of the eCom21 conference this year is the international processing company DECTA. It provides a high-tech service for internet acquiring, processing and issuing of payment cards. It works with banks, payment service providers and corporate clients all over the world. The basic principle of the business philosophy of DECTA is an individual approach to the needs of every client and offer of the best solutions, which are continuously being improved in accordance with changes in the global payment industry. 

Glen Ridge, New Jersey – October 17, 2017 – Triumvirate Content Consultants (TCC) -- today announced that its president, Paul Gerbino will be teaching publishers and technology and marketing executives how to raise the value of their organization’s content and turn it into a high margin, recurring revenue stream in the U.S. and overseas.

The Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries, is hosting its fourth annual Business Information & Media Summit (BIMS) on November 13-15, 2017 in Fort Lauderdale, FL. This year’s Summit brings together top publishing, technology and marketing executives for an intense focus on the strategies companies are using to stay competitive, profitable and relevant in a quickly-changing business landscape.

Paul Gerbino will be conducting a 3-hour intensive workshop entitled: Understanding Content as Revenue Generator Beyond Core Products on November 13th. The hunt is on to raise the value of content and turn it into a high margin, recurring revenue stream. But the type of content that’s in demand—and the way that it’s being sold--is changing. Mr. Gerbino will be conducting a crash course on how to capitalize on content licensing opportunities – specifically:

• Assessing Your Opportunity: What can you sell? Text articles are still valuable but no longer king—today the content that is really in demand ranges from data to research to video. Participants will learn how to do an audit of their existing assets to identify what can sell and where new opportunities reside.

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• Go-to-Market-Strategies: How to market and how to deal. Attendees will learn how to set pricing for different types of content, how to structure deals that boost the bottom line by creating recurring revenue streams and crafting contracts that maximize revenue and protect copyrights.

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• Going Global: Why global markets are an untapped opportunity. Foreign markets, particularly Asia, are hungry for top notch business content and willing to pay a premium. Attendees will learn how to set up a pipeline for global content sales.   

“I’m excited to help attendees grow their business by finding and negotiating the best deals in new domestic and international markets and identifying new ways to publish existing data,” said Mr. Gerbino. “Content is a revenue generator beyond its core use – it’s about finding the right markets and delivering it in the right formats. Both are not always obvious,” he added 

For more information on the event click here.  For anyone who can’t attend the Summit but is interested in this workshop, contact Paul Gerbino at pgerbino@triumvirateconsultants.com.

​Glen Ridge, New Jersey – September 12, 2017 – Triumvirate Content Consultants (TCC) -- today announced a strategic partnership with Media Solutions Group to help its clients successfully expand their business into Asian markets. TCC understands the publisher’s business model and value of content syndication. This knowledge, coupled with Media Solution’s experience working in China, Japan, Korea and Taiwan – make a powerful asset to any company wanting to successfully license their content into these markets.
 
“We’re excited to be offering this additional service to our clients. The financial opportunities in Asia are huge,” said Paul Gerbino, President of TCC. “We help our clients audit their content (new and archived), and with Media Solutions help – create a successful financial model and action plan to expand into China, Japan, Korea and/or Taiwan.
 
Typical issues dealing with content syndication in Asia include finding the right partner, translation, editorial and production costs, image rights, packaging and design; and managing the brand name. “Print is still very much alive in Asia,” said Mr. Gerbino. “This means there are more opportunities to syndicate content in both print and digital markets. It is critical to have all of these issues handled upfront before matching with a partner. “That’s where Triumvirate Content Consultants comes in. We work hand-in-hand with each publisher to conduct their due diligence and be fully prepared for the level of commitment this takes.”
 
It’s no secret that doing business in Asia - particularly China, is a huge challenge for many organizations. Without the right connections, experience, understanding of local cultures, and patience, many publishers fail. “It’s all about matching the right content to the right partner and building long-term relationships,” said Media Solutions President John Moore. Trust goes a long way in doing business overseas,” he added. “Many of these Asian publishers have a great desire for US content – including science, pharmaceutical, medical, technology, and engineering and financial information.”
 
“Asia is still a relatively untapped market,” said Paul Gerbino. China alone has a population of 1.3 billion – many educated with an appetite for the type of content our clients can offer. However, it takes an understanding and respect for the culture with the right contacts to break into this tightly Government-controlled market. Japan – with a population of 124 million and over 4,000 publishers is another great prospect. Korea, with 51 million people, is open to translation and publishers are responsive to new ideas and approaches. Taiwan, with a population of 23 million is also open to US publishers and considered a stepping stone into mainland China. For more information on how to expand into Asia, contact Paul Gerbino at pgerbino@triumvirateconsultants.com.

ABOUT TRIUMVIRATE CONTENT CONSULTANTS
Triumvirate Content Consultants (TCC) is the leading content syndication specialist – helping publishers find and negotiate the best deals in new domestic and international markets, discover news ways to publish existing data, manage and protect all licensing activities; and create new digital products. TCC’s client list includes Fortune 500 Business-to-Business, Business-to Consumer, Standard, Technical, Mechanical, Scholarly and Academic publishers. For more information go to Triumvirate Content Consultants or email info@triumvirateconsultants.com.