Triumvirate Content Consultants (TCC) Taps Robert Pursell to Lead Business Development and Licensing
Healthcare Industry Veteran Helps Content Owners Open Doors to License Top-Rated, Trustworthy Content
(New Jersey, USA – March 25, 2021) – Triumvirate Content Consultants (TCC) today announced that Robert Pursell will be joining the team to lead business development and licensing operations.
“We’re delighted to have Bob join the Triumvirate team as we expand our business,” said Paul Gerbino, President of TCC. “Bob brings over 20 years of experience in both medical and STEM related publishing and research industries – markets we look forward to expanding”, added Mr. Gerbino.
Mr. Pursell has deep expertise in all areas of content syndication including medical, scholarly, and STEM. Before joining TCC he directed the global licensing program at the American Society of Clinical Oncology (ASCO) where his team saw double digit growth year over year. Mr. Pursell also ran the sales operation for Dragonfly Sales & Marketing Consulting -- leading its outreach to library consortia and individual libraries. Prior to this, he was Director of Marketing, Medical Publishing for McGraw-Hill Education; and Associate Publisher for Advertising, Sales & Marketing, at American Psychiatric Association Publishing. He holds a B.A. in Government and Law from Lafayette College.
“I’m excited to join Paul and his creative team at TCC where I have the opportunity to help publishers, research organizations, libraries and other healthcare providers monetize their content assets, and identify new distribution channels and markets”, said Mr. Pursell. “Especially now with COVID impacting all of us, it’s critical for publishers to be able to grow their audience in new ways with high-quality content that is accurate and trusted,” he added.
For more information on how Triumvirate Content Consultants can help your organization leverage additional content channels and create new revenue opportunities, contact Paul Gerbino at firstname.lastname@example.org or go to www.triumvirateconsultants.com.