The Software & Information Industry Association Taps Triumvirate Content Consultants to Lead Intensive Workshop on Monetizing Data
Glen Ridge, New Jersey – October 17, 2017 – Triumvirate Content Consultants (TCC) -- today announced that its president, Paul Gerbino will be teaching publishers and technology and marketing executives how to raise the value of their organization’s content and turn it into a high margin, recurring revenue stream in the U.S. and overseas.
The Software & Information Industry Association (SIIA), the leading association representing the software and digital content industries, is hosting its fourth annual Business Information & Media Summit (BIMS) on November 13-15, 2017 in Fort Lauderdale, FL. This year’s Summit brings together top publishing, technology and marketing executives for an intense focus on the strategies companies are using to stay competitive, profitable and relevant in a quickly-changing business landscape.
Paul Gerbino will be conducting a 3-hour intensive workshop entitled: Understanding Content as Revenue Generator Beyond Core Products on November 13th. The hunt is on to raise the value of content and turn it into a high margin, recurring revenue stream. But the type of content that’s in demand—and the way that it’s being sold--is changing. Mr. Gerbino will be conducting a crash course on how to capitalize on content licensing opportunities – specifically:
“I’m excited to help attendees grow their business by finding and negotiating the best deals in new domestic and international markets and identifying new ways to publish existing data,” said Mr. Gerbino. “Content is a revenue generator beyond its core use – it’s about finding the right markets and delivering it in the right formats. Both are not always obvious,” he added
For more information on the event click here. For anyone who can’t attend the Summit but is interested in this workshop, contact Paul Gerbino at email@example.com.
Glen Ridge, New Jersey – September 12, 2017 – Triumvirate Content Consultants (TCC) -- today announced a strategic partnership with Media Solutions Group to help its clients successfully expand their business into Asian markets. TCC understands the publisher’s business model and value of content syndication. This knowledge, coupled with Media Solution’s experience working in China, Japan, Korea and Taiwan – make a powerful asset to any company wanting to successfully license their content into these markets.
“We’re excited to be offering this additional service to our clients. The financial opportunities in Asia are huge,” said Paul Gerbino, President of TCC. “We help our clients audit their content (new and archived), and with Media Solutions help – create a successful financial model and action plan to expand into China, Japan, Korea and/or Taiwan.
Typical issues dealing with content syndication in Asia include finding the right partner, translation, editorial and production costs, image rights, packaging and design; and managing the brand name. “Print is still very much alive in Asia,” said Mr. Gerbino. “This means there are more opportunities to syndicate content in both print and digital markets. It is critical to have all of these issues handled upfront before matching with a partner. “That’s where Triumvirate Content Consultants comes in. We work hand-in-hand with each publisher to conduct their due diligence and be fully prepared for the level of commitment this takes.”
It’s no secret that doing business in Asia - particularly China, is a huge challenge for many organizations. Without the right connections, experience, understanding of local cultures, and patience, many publishers fail. “It’s all about matching the right content to the right partner and building long-term relationships,” said Media Solutions President John Moore. Trust goes a long way in doing business overseas,” he added. “Many of these Asian publishers have a great desire for US content – including science, pharmaceutical, medical, technology, and engineering and financial information.”
“Asia is still a relatively untapped market,” said Paul Gerbino. China alone has a population of 1.3 billion – many educated with an appetite for the type of content our clients can offer. However, it takes an understanding and respect for the culture with the right contacts to break into this tightly Government-controlled market. Japan – with a population of 124 million and over 4,000 publishers is another great prospect. Korea, with 51 million people, is open to translation and publishers are responsive to new ideas and approaches. Taiwan, with a population of 23 million is also open to US publishers and considered a stepping stone into mainland China. For more information on how to expand into Asia, contact Paul Gerbino at firstname.lastname@example.org.
ABOUT TRIUMVIRATE CONTENT CONSULTANTS
Triumvirate Content Consultants (TCC) is the leading content syndication specialist – helping publishers find and negotiate the best deals in new domestic and international markets, discover news ways to publish existing data, manage and protect all licensing activities; and create new digital products. TCC’s client list includes Fortune 500 Business-to-Business, Business-to Consumer, Standard, Technical, Mechanical, Scholarly and Academic publishers. For more information go to Triumvirate Content Consultants or email email@example.com.
Partnership will Broaden SourceMedia’s Reach Through Platforms and Services that Business Leaders and Researchers Choose To Use Every Day
NEW YORK, NY (February 9, 2016) – SourceMedia LLC – a diversified digital media company serving senior professionals in financial services, technology and healthcare industries – has announced a partnership with Triumvirate Content Consultants (TCC). In the partnership, SourceMedia will centralize management of its content licensing operation with TCC, positioning itself for growth in new markets and distribution channels.
TCC will be responsible for content licensing for all SourceMedia brands and professional communities. The partnership advances SourceMedia’s strategic vision to build a suite of digital capabilities that harness its market-leading brands, market knowledge, and audience and client relationships to enable accelerated growth – a mission that includes expansion of content sales. Paid content currently accounts for a significant portion of SourceMedia’s total revenues.
By leveraging TCC’s management of content licensing and related services, SourceMedia will broaden its reach through platforms and services that business leaders and researchers choose to use every day, further growing distribution of its unique and valuable content through enhanced relationships with developers and distributors.
“Triumvirate Content Consultants is an innovative and ambitious firm that will help us reach more professionals who will benefit from the valuable news analysis, research and data we provide,” said Marianne Collins, Chief Revenue Officer at SourceMedia. “As SourceMedia’s new content licensing team, Triumvirate will help us gain access to expanded platforms, services and markets for content distribution.”
“SourceMedia is the leader in the sectors it serves,” said Edward Colleran, a founding partner at Triumvirate Content Consultants. “Our mission is to help the company optimize the value of this rich portfolio of content.”
SourceMedia, LLC, an Observer Capital company, is a diversified business-to-business digital media, marketing services, research and event company serving senior professionals in the financial, technology and healthcare sectors. Brands include American Banker, The Bond Buyer, Financial Planning, On Wall Street, Mergers & Acquisitions, Accounting Today, Health Data Management and Employee Benefit News and Employee Benefit Adviser.
ABOUT TRIUMVIRATE CONTENT CONSULTANTS
Triumvirate Content Consultants specializes in content licensing and related initiatives that help publishers effectively position their content and data to grow incremental revenue and increase brand reach in new markets and for new uses. TCC works with B2B, B2C, STM, scholarly and academic publishers to license content and negotiate the best deals. Triumvirate Content Consultants, LLC http://www.triumvirateconsultants.com.