TRIUMVIRATE CONTENT CONSULTANTS’ NEW PARTNERSHIP HELPS PUBLISHERS EXPAND INTO ASIAN MARKETS

​Glen Ridge, New Jersey – September 12, 2017 – Triumvirate Content Consultants (TCC) -- today announced a strategic partnership with Media Solutions Group to help its clients successfully expand their business into Asian markets. TCC understands the publisher’s business model and value of content syndication. This knowledge, coupled with Media Solution’s experience working in China, Japan, Korea and Taiwan – make a powerful asset to any company wanting to successfully license their content into these markets.
 
“We’re excited to be offering this additional service to our clients. The financial opportunities in Asia are huge,” said Paul Gerbino, President of TCC. “We help our clients audit their content (new and archived), and with Media Solutions help – create a successful financial model and action plan to expand into China, Japan, Korea and/or Taiwan.
 
Typical issues dealing with content syndication in Asia include finding the right partner, translation, editorial and production costs, image rights, packaging and design; and managing the brand name. “Print is still very much alive in Asia,” said Mr. Gerbino. “This means there are more opportunities to syndicate content in both print and digital markets. It is critical to have all of these issues handled upfront before matching with a partner. “That’s where Triumvirate Content Consultants comes in. We work hand-in-hand with each publisher to conduct their due diligence and be fully prepared for the level of commitment this takes.”
 
It’s no secret that doing business in Asia - particularly China, is a huge challenge for many organizations. Without the right connections, experience, understanding of local cultures, and patience, many publishers fail. “It’s all about matching the right content to the right partner and building long-term relationships,” said Media Solutions President John Moore. Trust goes a long way in doing business overseas,” he added. “Many of these Asian publishers have a great desire for US content – including science, pharmaceutical, medical, technology, and engineering and financial information.”
 
“Asia is still a relatively untapped market,” said Paul Gerbino. China alone has a population of 1.3 billion – many educated with an appetite for the type of content our clients can offer. However, it takes an understanding and respect for the culture with the right contacts to break into this tightly Government-controlled market. Japan – with a population of 124 million and over 4,000 publishers is another great prospect. Korea, with 51 million people, is open to translation and publishers are responsive to new ideas and approaches. Taiwan, with a population of 23 million is also open to US publishers and considered a stepping stone into mainland China. For more information on how to expand into Asia, contact Paul Gerbino at pgerbino@triumvirateconsultants.com.

ABOUT TRIUMVIRATE CONTENT CONSULTANTS
Triumvirate Content Consultants (TCC) is the leading content syndication specialist – helping publishers find and negotiate the best deals in new domestic and international markets, discover news ways to publish existing data, manage and protect all licensing activities; and create new digital products. TCC’s client list includes Fortune 500 Business-to-Business, Business-to Consumer, Standard, Technical, Mechanical, Scholarly and Academic publishers. For more information go to Triumvirate Content Consultants or email info@triumvirateconsultants.com.

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